Our approach to

Circularity

We exist to challenge the linear fashion model that extracts, produces and discards without consequence.

Instead, we’re building a slower, more considered approach to apparel — one that respects the ocean, values longevity and considers the full lifecycle of a garment.

Saving Tides apparel by the ocean

Where we are now

Better choices, today.

We’re focused on practical decisions that reduce waste, improve longevity and lessen our reliance on virgin resources.

01 Materials

Lower-impact fibres

We prioritise lower-impact materials, including recycled fibres such as rPET, alongside organic cotton.

Less reliance on virgin materials
02 Longevity

Designed to stay

We design timeless, versatile pieces intended to be worn often, kept longer and cared for rather than quickly replaced.

Buy less. Wear more.
03 Packaging

Less unnecessary plastic

We continue to reduce unnecessary plastic in our packaging and only use recyclable or compostable materials.

Less packaging. Less waste.
Saving Tides clothing beside the ocean

Where we're going

Circularity is a process.

We don’t see circularity as a single solution. We’re building the systems needed to keep garments in use for longer and create better pathways when their first life ends.

01

Take-back pathways

Exploring practical ways for customers to return Saving Tides garments once their usable life comes to an end.

02

Care & repair

Developing resources and systems that make it easier to maintain, repair and extend the life of each piece.

03

Re-wear & resale

Looking at ways to keep samples, returns and imperfect garments in circulation rather than treating them as waste.

04

End-of-life solutions

Researching partners and pathways that can responsibly repurpose worn textiles when reuse is no longer possible.

Looking beyond the sale

Extended Producer Responsibility

We believe responsibility shouldn’t end when an order leaves our hands. As Saving Tides grows, we want to take a more active role in what happens to our products throughout — and beyond — their usable life.

Our direction
Designing beyond first wear.
∞
Saving Tides by the coast

The work continues

Join the journey.

We’re still learning, improving and building better systems as we grow. We’ll keep sharing the progress — including the things we haven’t solved yet.

Explore our story